Working with one of the world's premier developers of upscale residences, we executed Asia Standard America's vision of genuine luxury, timelessness, and commitment of craft by translating their values into a digital context.
The result is a minimal and breathable website which includes stunning imagery, translations from English to simplified Chinese and tranquil transitions that allow for an immersive browsing experience.
To introduce Asia Standard Americas, Burst developed an art direction that showcased the culture of Asia Standard Americas in collaboration with photographer, Daniel Hearn. The team were captured in authentic moments, not overly posed and with natural lighting being one of the key factors in executing an authentic mood. A few examples can be seen below.