The clinic was in need of a website overhaul which would convey a more personable image of their brand and represent the more compassionate aspect of their services. After a thorough analysis, an attractive web layout, new packaging, and innovative print materials were the basic requirements for Restoration to stand apart as a leading choice when thinking of alternative medicine.
We created a platform that highlighted the services offered by Restoration Health Clinic using curated photography of staff and patients depicted on colour blocks. The aesthetically appealing layout stimulated the visual interest and piqued the curiosity of the visitors. A harmonious blend of the bright and soft palate was woven together coupled with a clean layout to aid the patient to find the information they are seeking.
The colour palate played a crucial role in evoking the feelings of tranquillity. The mint colour with green undertones chosen for the packaging. Following the modern design, the pill bottle grabs the attention of the consumer.
It was all about a strong layout and simple graphics. We introduced the floral icon on the letter “i” of the clinic’s name. This complemented the typeface and created a distinctive identity of the clinic. The new logo was implemented across all various print materials.
As a result of Restoration Health rebranding, the staff feedback was positive in regards to the new look and this increased the confidence of both the personnel and their patients. There was an uptick in website traffic since the improvement in design.
I’m so pleased to see the new fresh and playful colours. We feel it represents our personalities so much better. Great work!
Dr. Julie Durnan