Click Materials is a leader in window technology, based in Vancouver, Canada. The team takes pride in having over ten years of experience in academic and industrial research. Founded in 2012, Click is revolutionizing the next-generation in electrochromic windows across residential, commercial, and automotive industries, enabling their users to control the amount of light and tint within their environment using an app. This tool serves to control the energy, privacy and uplift the human experience.
To develop a platform in the form of a website that would provide endless possibilities of the product features and benefit in a way that was quickly consumable by the primary, secondary, and tertiary audiences. We wanted the audience to connect with the brand and its products instantly in a manner that they assume themselves a part of their environment.
The website needed to depict a story that placed them at the centre, able to make them imagine slouching in their lazy boy chair controlling a remote control.
In order to better connect the consumer to the product; we built a tool to demonstrate the working of the product in varying percentages of lighting. We created a prototype of the product which displayed its use in various forms (ie car windows, office setting, homes), allowing the visitor to better capture the use and benefits of this technology.
Our team worked collaboratively with Click Materials to gain a thorough understanding of the product, which would lead us to make the right aesthetic choices in typeface, interactive buttons, supporting elements, imagery, and interactions to facilitate the telling of the product’s offerings
It was essential to tell the narrative of the client’s product by developing 3D renderings (computer-generated images) that help the user visualize the varying tint degrees of the glass. A potential investor or consumer can, therefore, better comprehend how a technologically sophisticated product could accentuate the use of various spaces.
The use of this tailor-made tool allowed the user to control the opacity of the glass. This captured the true essence and benefits of the client’s products. The virtual experience depicted the real environment mimicking how lighting can be controlled in space.
It was important to offer a seamless and comfortable experience to the users. We, therefore, developed a layout featuring multi-screens of varying sizes competent enough to be accessed through any network/system (phone, tablet, or desktop computer). This resulted in improving the website’s SEO ranking.
Started with gathering data; Competitor's analysis, website structure, design, prototype, UX/UI. Developed a comprehensive website to provide a smooth user journey to the company's products.
Thoroughly analyzed the product to take the user on a simple, non-complex journey of quickly comprehending the benefits and features of the product.
Developed a simple, clear, and uniform user interface that focused on enhancing and expanding the user's experience.
Developed an extensive, encompassing three-dimensional virtual experience that pledged to take the customers on a journey of vibrant visuals with the brand's website.
Used WordPress and waterfall methods to formulate a bespoke, interactive website.
Monitor the website for multi-device browsers compatibility and provide 365-days aftercare support.
The prototype increased investor knowledge and buy-in. The website redesign reduced the bounce rate on key product pages and resulted in an overall increase in positive brand awareness and product inquiries. Month over month we noticed an increase in time spent on the website.
Curtis Burlinguette, CEO
Burst really got what we were trying to do. They took the time to understand our product and our passion, and created a website were incredibly proud of, and performs beyond our expectations.