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Does anyone else remember when Instagram was the app only hipsters used to share crudely filtered, square-aspect-ratio photos?

Nah, neither do we. Corporate clients, a massive userbase and a streamlined, killer product mean that this Facebook-owned social phenomenon is sitting on giant piles of cash. What better to do with all that scratch than pimp out their offices? We're in love with this photoset of their recently opened, brand new HQ just a block away from the mothership at Facebook HQ.

What's their secret? Plenty of white space, both collaborative and quiet spaces, and just enough splashes of that sunset gradient to make their offices feel like a real-life version of walking through the app.

Check out a couple of our favourite photos below, then hit Quartz for the full set.

Posted by Jon on October 13, 2016.

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