The Global Startup School at Tamwood Careers combines the traditional business school model of lectures and seminars with the lean startup, hands-on model of incubators and accelerators. Here, students learn the skills and knowledge to either launch their own business, work in a startup, or work as an innovator for a big business. This Thursday, March 3rd at 4:00pm, I (Jeff) will be giving a presentation on ‘Marketing for Startups’ with the Global Startup School at Tamwood Careers.
Marketing is all around us, and it is important for every business regardless of their stage in the business cycle. Specifically for startup companies, it’s important to ensure that your business is getting as much exposure as possible. Your business needs to get its name out there, so that you have a foundation to build your brand around. Having a low cost, effective marketing strategy that will build your brand and reach your target market is vital.
I will be discussing a number of ways that startup companies can implement and benefit from a beginner marketing strategy. Taking advantage of all social media platforms like Instagram, TikTok, Facebook, LinkedIn and Twitter is a great way to reach a wider audience of your target market.
Many startups fail from a lack of marketing research and ineffective marketing. To avoid this, it’s important to have a solid plan in place for both research and marketing. Your business should conduct thorough research that segments your target market so that you know which market you are going to aim your marketing and advertising at.
Setting both strategic and long-term goals will help your startup to have steady brand exposure amongst your target market.
I am delighted to be taking part in this initiative – it’s going to be great. I will be talking more about each of these topics in depth during the presentation. It will be recorded, and you will be able to access it directly from our social media accounts. So, keep your eyes peeled!
You can check out Tamwood Careers and the Global Startup School here: