Tech, Work

How To Effectively Use TikTok For Business

TikTok, an app that started off as a platform where users could post videos of them lip syncing to popular songs, has now become one of the world’s most influential social media platforms. With over 1 billion users and a very tailored algorithm, it is very easy to grow your account organically.

So, if you need to boost your business’ engagement and find new opportunities for growth, keep reading!

Step One: Create a business account

In order to get started on TikTok, you have to create a business account. Firstly, all you have to do is download the app, and create a new personal account. 

In order to switch over to a business account, click the hamburger icon on the top right hand corner, then hit ‘settings and privacy’ and then ‘manage account’. Here it will give you an option to switch to a business account.

You have to select the category that best describes your company and then you’re done. Simple!

Step Two: Get to know TikTok

As they say ‘fail to plan, plan to fail’! 

Before you dive straight into the deep end of posting videos, you should get to know TikTok’s features like the ‘for you page’, filters and the latest trends. From here you can effectively set out a content strategy.

Step Three: Identify your TikTok demographic

There are many different ‘communities’ on TikTok. From CleanTok to BookTok, TikTok has it all! Decide on what demographic your company is looking to target and move from there.

Step Four: Scope out the competition

Search your competitors’ accounts on TikTok and see what type of content they are posting. This way you can see what types of videos are effective and what types of videos aren’t.

Step Five: Create a content strategy

After conducting all the necessary research, it’s time to get started on creating your content strategy. 

Your TikTok content strategy should set out your goals for the platform. Ask yourself ‘what do I want my business to achieve on TikTok?’ and plan towards that. 

Step Six: Create a content calendar

In order to stay on top of your posts and optimize the amount of accounts your posts are reaching, you should schedule each post on your content calendar. This way, you can stay on top of posting.

Step Seven: Upload content that showcases your brand’s personality

In order to create content that people will want to watch, it must be engaging and exciting. This is a perfect way to showcase a ‘fun’ side of your business that people don’t always get to see. 

A great example of this is Ryanair, a European budget airline that was known for cheap flights with no legroom! Now, they have acquired a fan base of over 1.5 million users and have completely changed their brand perception, all through the use of funny TikTok videos. Check out one of their videos here for some potential inspiration:

Step Eight: Have a look at your posts’ analytics

After each post, it’s important to be analyzing how things are going. This way you will find out which post had the most views and reach, and which post didn’t. From there, you can tailor your content strategy in order to be more effective.

Step Nine: Explore TikTok’s advertising options

TikTok offers a number of different advertising options from in-feed ads to top-view ads.

In feed ads are video ads that are placed in between videos on users for you page.

Top-view ads are ads that pop up on users screens as soon as users log in to their TikTok account, with autoplay and auto sound.

Step Ten: Enjoy the process

TikTok is a creative space with lots of room for growth, for businesses of all sizes. If you enjoy making the content this will transfer through to the users, and they will be able to tell it’s authentic. So, get creative and enjoy the process!

There’s a lot out there in the TikTok world, so follow our ten steps and enjoy the journey!