Without a doubt, the digital world has completely transformed the way we market and advertise. Social media offers companies infinite ways to boost engagement and reach new customers, while also increasing the competition. In order to help your marketing strategy, we have selected five important marketing trends forecasted for 2022.
TikTok, an app where you can post short videos, has completely transformed the social media world over the past two years. It has particularly come to rise now, with many other social media apps like Instagram and YouTube creating similar features. Right now, we are living in a society where everything is instantaneous. From the way we seek information to how we engage with content, everything is faster and shorter. These short videos are fun, and a great opportunity for businesses to show a different side of their personality.
Influencers can act as creative administrators to help businesses navigate this growingly competitive online world. Influencers have a large following with whom they have built trust with, usually over a long period of time. With this in mind, companies can use the large audiences of influencers to their advantage.
Conversational marketing is defined by Drift as: ‘a one-to-one approach to marketing that companies use to learn about their customers, and create a more human buying experience’. Customers are no longer willing to wait 24 hours for a reply from a brand. They want a response quickly, and in a tone of voice that they can relate to. Businesses can implement this by connecting via chat, text and personalized emails. Each of these put the customer at the centre of the conversation experience.
Similarly, potential and existing customers expect quick and helpful communication that is of a high standard. This demand for efficiency has a knock on effect on how we consume content. In order to have a successful marketing campaign it has to be engaging yet quick to understand and digest.
According to a study done by Narvar, approximately half of all consumers research products online by voice. Products like Alexa and Google home allow consumers to research and complete shopping online via voice search. Navar also expects this figure to rise over the coming while, so it is definitely something for your business to keep in mind.
In general, the digital world is heading in a direction where simple information is delivered fast to consumers. These five top marketing trends help give us an insight into what to expect in the digital sphere for 2022. If you keep them in the back of your mind, and the heart of your marketing strategies, you’ll be destined for success!