Without a doubt, the digital world has completely transformed the way we market and advertise our brand, products and services. Social media offers companies infinite ways to boost engagement and reach new customers, while simultaneously increasing the competition.
In order to help you get ahead of this competition, we have compiled a selection of five important trends forecasted for digital marketing in 2022.
TikTok, an app where you can post short videos between 15 seconds and 60 seconds long, has completely transformed the social media world over the past two years. It has particularly come to rise now, with many other social media apps like Instagram and YouTube creating similar features. Right now, we are living in a society where everything is instantaneous, from the way we seek information to how we engage with content. These short videos are engaging and fun and are a great opportunity for businesses to show a different side of their brand’s personality.
Influencers can act as creative administrators to help businesses navigate this growingly competitive online world. Influencers have a large following with whom they have built trust, usually over a long period of time. With this in mind, companies can use the large audiences of influencers to their advantage.
Conversational marketing is defined by Drift as ‘a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Customers are no longer willing to wait 24 hours for a reply from a brand. They want a response instantaneously and in a tone of voice that they can relate to. Businesses can implement this by connecting via chat, text, and personalized emails – all of which put the customer at the epicenter of the conversation experience.
Similarly, nowadays any potential or existing customers will expect a certain standard of communication that is delivered quickly and is helpful. This demand for efficiency has a knock-on effect on how we consume content. In order to have a successful marketing campaign, it has to be engaging yet quick to understand and digest.
According to a study done by Narvar, approximately half of all consumers research products online by voice. From Alexa to Google Home, it’s no surprise that consumers are getting used to solely doing their shopping via voice search. This figure is expected to rise over the coming while, so it is definitely something to keep in mind.
In general, we can see that the digital world is heading in a direction where simple, efficient and fast information is delivered to consumers. These five trends help give us an insight into what to expect in the digital marketing sphere over the coming year. If you keep them in the back of your mind and the forefront of your marketing strategies, you’ll be destined for success