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Featured today on It's Nice That, designers Jane McDevitt & Neal Whittington have started their own incredibly niche collection of Eastern Bloc matchbox labels. 

At first a seemingly strange and peculiar collection, McDevitt & Whittington see subtle cultural differences in each matchbox and the concerns of a country's culture at the time it was made. The quirky and fun illustrations often tell a story about their country and era in the tiny space of just under 2 square inches.

We've dropped a few of our favourites below, but be sure to hit up their Instagram for the collection so far! This awesome collection will be available to buy in a book releasing in early 2017.

Posted by Jon on November 17, 2016.

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