Unless you've been living under a rock for the past week, you've probably heard about the iPhone 7 - its' slew of new features playing catchup with Android, and one surprising omission: no headphone jack! Marketing chief Phil Schiller muses that it took courage.
Whatever you think of this new change, companies haven't been slow to jump into making accessories for this new wireless standard. Launched just two days after the iPhone announcement, enter http://www.getyourcourage.com/ - a tongue-in-cheek site selling a very real leash to prevent you from losing your brand new earphones.
We're not entirely sold on this new wireless headphone concept - but we love the peanut gallery surrounding it.