Sippin on gin and juice, laid back with my mind on my money and my money on my mind...
Have you ever heard of "robo-advisors"? There's a whole generation of Canadians looking for a cheaper, more painless way to invest their money - and a tech startup market that's roaring to help them. Simply start up an account with an online service without ever touching a piece of paper, drop your initial investment and set up your auto-contribution, and forget about it as your investments are automatically adjusted throughout the year.
We can't speak to the financial soundness of any of these services, but as a digital design consultancy we sure as heck can talk you through their design strategies. Here are three of the best-designed "robo-advisor" startups in Canada, in no particular order.
Based out of Toronto, Ontario, Nest Wealth offers robo-advisor services with the unique selling proposition of one flat fee - whether you're investing a thousand dollars or a million dollars. They've crafted a very trustworthy, simple, and (relatively) conservative brand identity in this space.
Hailing from our very own hometown of Vancouver, BC (Yaletown specifically), Wealthbar positions themselves as "Canada's only full-service online financial advisor". Their use of bold teal and graphical vectored illustrations gives us a very millenial-focused, digital-era vibe that helps push the impression that they're as much a tech company as much as they are a financial company.
Also headquartered in Toronto, Ontario, Wealthsimple puts a fresh, positive spin on saving with the unique claim to being the only advisor you can sign up for an account with entirely on a smartphone app. This is our personal favourite for its brand - a punchy, positive colour palette combined with hilarious imagery, effective typography contrast and incredibly aspirational messaging portrays investing as something that's attainable and essential for all.