If you're a Shaw customer, you'll find changes to your TV, internet, and phone bill starting this August "so that we can continue to provide our customers with access to the quality products and services they value most while introducing new experiences and technology that will address their current and future connectivity and content needs."
The amount of the increase hasn't been confirmed, but as Canadians, our internet and phone bills are already expensive compared to the rest of the developed world.
As for what they plan to do with the price increase?
"Along with investing in our network to ensure that our customers have access to the reliable Internet infrastructure they expect, as more people connect with more devices, more often, we plan to invest in the development of exciting new technology, including industry-leading next-generation video services and plans that provide higher Internet speeds at affordable prices."
As a customer, what can you do about this? Well, they do offer "on a one-on-one basis, to review their packaging and ensure that they have a subscription that provides them with the best value and best experience, based on their own unique needs." So I guess you can negotiate. Every time I call any telecommunications company with intent to cancel, they somehow manage to whip up some miracle 50% off deal on the spot. It's a shame they don't offer that proactively. It does get me thinking that if they can easily offer that big of a discount on threat of cancellation, are they price-gouging everybody else by over 100% of their sustainable profit margin for that customer?