Modern Urban Guides — or MUG — is a Vancouver-based organization that works toward promoting and empowering locally owned businesses, as embodied in their tagline, “Support the local.” MUG offers an advertising and marketing platform in both print and online formats, which retailers can use to gain exposure to savvy, local consumers and promote awareness of the value of locally made and run product lines or businesses. Burst! was able to become involved in this project by redesigning MUG’s website, giving it a fresh, new look to build appeal.